It's imperative that you invest in your packaging design to create something that

will set you aside from your competitors and make your product stand out on the shelves or online.

Tip 1: Begin with considering form and function

The two very basic considerations with packaging design – form and function. In its most basic

form, packaging keeps the product within safe and intact. But carrying our product in bubble wrap,

polystyrene and a blank box would add to its safety. So your packaging should be done in such

away that it provides the consumers with complete product information and make it an attractive

from the buying prospect

Tip 2: Always try to be creative

In business they say, 'It's the packaging that sells the product the first time and what is inside that

sells the package the second time'.Packaging should be clear so that the product speaks.High

quality, creative packaging is a strong signal and influencer in the decision making process for the

consumer, even if your product is priced a little higher than your cheaper competitors.

Tip 3:  Be clear and concise about  your product details

Too much creativity sometimes leads to the product ambiguity. In some cases, it’s not always clear

what’s inside the packet or box, and sometimes it’s even harder to find the brand name.

Likewise, bold packaging design littered with product benefits can be confusing and disguises your

branding and branding ethos. On the other end of the scale, minimised packaging that focuses

solely on brand rather than the product’s benefits is risky; for some worldwide brands and

household names, this can work. But for smaller brands looking to break into the market, it can

mean frustration for the consumer and a missed sale.

Tip 4: Displaying via bricks and mortar vs online

The environment that your product will be sold in will have a huge impact on your product’s

packaging design. In a bricks­and­mortar store, it’s likely that you product will be stacked on a

shelf, hung, or put on a display stand. But as a smaller brand, you’ll want to maximise your

potential audience by also selling your product online.

In an online sales environment, consumers don’t have the ability to pickup , touch and weigh up

the product in their hands. Touch is a sense that simply cannot be accessed in digital stores, so you

have to compensate and appeal to the other senses. On screen, the same rule applies that you need

to make your product stand out, but other factors such as typography and colour palette are more

important than ever.

Tip 5: Value the outside advice

For many smaller businesses, budgets can be modest and money can be tight. The team may be

small – sometimes just one or two people, and the skills and knowledge needed to cover all

elements of the business from product design, to marketing and packaging, are best left in the

hands of an expert. You might have a good eye for what works, but coming up with the goods is a

different matter entirely.