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It's imperative that you invest in your packaging design to create something that
will set you aside from your competitors and make your product stand out on the shelves or online.
Tip 1: Begin with considering form and function
The two very basic considerations with packaging design – form and function. In its most basic
form, packaging keeps the product within safe and intact. But carrying our product in bubble wrap,
polystyrene and a blank box would add to its safety. So your packaging should be done in such
away that it provides the consumers with complete product information and make it an attractive
from the buying prospect
Tip 2: Always try to be creative
In business they say, 'It's the packaging that sells the product the first time and what is inside that
sells the package the second time'.Packaging should be clear so that the product speaks.High
quality, creative packaging is a strong signal and influencer in the decision making process for the
consumer, even if your product is priced a little higher than your cheaper competitors.
Tip 3: Be clear and concise about your product details
Too much creativity sometimes leads to the product ambiguity. In some cases, it’s not always clear
what’s inside the packet or box, and sometimes it’s even harder to find the brand name.
Likewise, bold packaging design littered with product benefits can be confusing and disguises your
branding and branding ethos. On the other end of the scale, minimised packaging that focuses
solely on brand rather than the product’s benefits is risky; for some worldwide brands and
household names, this can work. But for smaller brands looking to break into the market, it can
mean frustration for the consumer and a missed sale.
Tip 4: Displaying via bricks and mortar vs online
The environment that your product will be sold in will have a huge impact on your product’s
packaging design. In a bricksandmortar store, it’s likely that you product will be stacked on a
shelf, hung, or put on a display stand. But as a smaller brand, you’ll want to maximise your
potential audience by also selling your product online.
In an online sales environment, consumers don’t have the ability to pickup , touch and weigh up
the product in their hands. Touch is a sense that simply cannot be accessed in digital stores, so you
have to compensate and appeal to the other senses. On screen, the same rule applies that you need
to make your product stand out, but other factors such as typography and colour palette are more
important than ever.
Tip 5: Value the outside advice
For many smaller businesses, budgets can be modest and money can be tight. The team may be
small – sometimes just one or two people, and the skills and knowledge needed to cover all
elements of the business from product design, to marketing and packaging, are best left in the
hands of an expert. You might have a good eye for what works, but coming up with the goods is a
different matter entirely.
will set you aside from your competitors and make your product stand out on the shelves or online.
Tip 1: Begin with considering form and function
The two very basic considerations with packaging design – form and function. In its most basic
form, packaging keeps the product within safe and intact. But carrying our product in bubble wrap,
polystyrene and a blank box would add to its safety. So your packaging should be done in such
away that it provides the consumers with complete product information and make it an attractive
from the buying prospect
Tip 2: Always try to be creative
In business they say, 'It's the packaging that sells the product the first time and what is inside that
sells the package the second time'.Packaging should be clear so that the product speaks.High
quality, creative packaging is a strong signal and influencer in the decision making process for the
consumer, even if your product is priced a little higher than your cheaper competitors.
Tip 3: Be clear and concise about your product details
Too much creativity sometimes leads to the product ambiguity. In some cases, it’s not always clear
what’s inside the packet or box, and sometimes it’s even harder to find the brand name.
Likewise, bold packaging design littered with product benefits can be confusing and disguises your
branding and branding ethos. On the other end of the scale, minimised packaging that focuses
solely on brand rather than the product’s benefits is risky; for some worldwide brands and
household names, this can work. But for smaller brands looking to break into the market, it can
mean frustration for the consumer and a missed sale.
Tip 4: Displaying via bricks and mortar vs online
The environment that your product will be sold in will have a huge impact on your product’s
packaging design. In a bricksandmortar store, it’s likely that you product will be stacked on a
shelf, hung, or put on a display stand. But as a smaller brand, you’ll want to maximise your
potential audience by also selling your product online.
In an online sales environment, consumers don’t have the ability to pickup , touch and weigh up
the product in their hands. Touch is a sense that simply cannot be accessed in digital stores, so you
have to compensate and appeal to the other senses. On screen, the same rule applies that you need
to make your product stand out, but other factors such as typography and colour palette are more
important than ever.
Tip 5: Value the outside advice
For many smaller businesses, budgets can be modest and money can be tight. The team may be
small – sometimes just one or two people, and the skills and knowledge needed to cover all
elements of the business from product design, to marketing and packaging, are best left in the
hands of an expert. You might have a good eye for what works, but coming up with the goods is a
different matter entirely.
